THE WORK
OppenheimerFunds needed to connect a new brand message, “Invest in a Beautiful World” with their legacy company promise, “The Right Way to Invest.” They also had to reinforce the value of their active management style in the face of rising ETFs and index funds. We solved both challenges through a series of videos that showcased their powerfully human approach to investing.
After the pandemic, Regeneron wanted to change the perception that they were merely a COVID cocktail company. This short video series was a bold first step toward asserting their true status as a Bio-Gen powerhouse with a whole new audience.
